Handbook of Research on Consumerism in Business and Marketing

Concepts and Practices

Business & Finance, Marketing & Sales, Customer Service, Consumer Behaviour
Cover of the book Handbook of Research on Consumerism in Business and Marketing by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466658820
Publisher: IGI Global Publication: March 31, 2014
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466658820
Publisher: IGI Global
Publication: March 31, 2014
Imprint: Business Science Reference
Language: English
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.

More books from IGI Global

Cover of the book Mobile Networks and Cloud Computing Convergence for Progressive Services and Applications by
Cover of the book Computational Tools and Techniques for Biomedical Signal Processing by
Cover of the book Political Scandal, Corruption, and Legitimacy in the Age of Social Media by
Cover of the book Handbook of Research on Cross-Cultural Approaches to Language and Literacy Development by
Cover of the book E-Adoption and Technologies for Empowering Developing Countries by
Cover of the book Emerging Trends and Applications of the Internet of Things by
Cover of the book Actor-Network Theory and Technology Innovation by
Cover of the book Exploring the Collective Unconscious in the Age of Digital Media by
Cover of the book Encouraging Participative Consumerism Through Evolutionary Digital Marketing by
Cover of the book Handbook of Research on the Evolution of IT and the Rise of E-Society by
Cover of the book Advances in System Dynamics and Control by
Cover of the book Legal and Economic Considerations Surrounding Reproductive Tourism by
Cover of the book Changing the Scope of Library Instruction in the Digital Age by
Cover of the book Online Banking Security Measures and Data Protection by
Cover of the book Energetic Materials Research, Applications, and New Technologies by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy