Handbook of Research on Consumerism in Business and Marketing

Concepts and Practices

Business & Finance, Marketing & Sales, Customer Service, Consumer Behaviour
Cover of the book Handbook of Research on Consumerism in Business and Marketing by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466658820
Publisher: IGI Global Publication: March 31, 2014
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466658820
Publisher: IGI Global
Publication: March 31, 2014
Imprint: Business Science Reference
Language: English
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.

More books from IGI Global

Cover of the book Market Research Methodologies by
Cover of the book Transcultural Blended Learning and Teaching in Postsecondary Education by
Cover of the book Sustainable Local Energy Planning and Decision Making by
Cover of the book Examining the Teacher Induction Process in Contemporary Education Systems by
Cover of the book Management and Participation in the Public Sphere by
Cover of the book E-Procurement Management for Successful Electronic Government Systems by
Cover of the book Ethical Technology Use, Policy, and Reactions in Educational Settings by
Cover of the book Multicultural Andragogy for Transformative Learning by
Cover of the book Disrupting Pedagogies in the Knowledge Society by
Cover of the book Global Practices in Knowledge Management for Societal and Organizational Development by
Cover of the book Green Technologies and Business Practices by
Cover of the book Innovative Teaching Strategies and New Learning Paradigms in Computer Programming by
Cover of the book Promoting Trait Emotional Intelligence in Leadership and Education by
Cover of the book Wireless Technologies in Vehicular Ad Hoc Networks by
Cover of the book Establishing and Evaluating Digital Ethos and Online Credibility by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy