Handbook of Research on Effective Marketing in Contemporary Globalism

Business & Finance, Marketing & Sales, International, Economics
Cover of the book Handbook of Research on Effective Marketing in Contemporary Globalism by , IGI Global
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Author: ISBN: 9781466662223
Publisher: IGI Global Publication: June 30, 2014
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466662223
Publisher: IGI Global
Publication: June 30, 2014
Imprint: Business Science Reference
Language: English
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication’s importance to scholar-practitioners, business executives, and undergraduate/graduate students.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication’s importance to scholar-practitioners, business executives, and undergraduate/graduate students.

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