Handbook of Research on Management of Cultural Products

E-Relationship Marketing and Accessibility Perspectives

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Handbook of Research on Management of Cultural Products by , IGI Global
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Author: ISBN: 9781466650107
Publisher: IGI Global Publication: January 31, 2014
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466650107
Publisher: IGI Global
Publication: January 31, 2014
Imprint: Business Science Reference
Language: English
An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.

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