Handbook of Research on Management of Cultural Products

E-Relationship Marketing and Accessibility Perspectives

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Handbook of Research on Management of Cultural Products by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466650107
Publisher: IGI Global Publication: January 31, 2014
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466650107
Publisher: IGI Global
Publication: January 31, 2014
Imprint: Business Science Reference
Language: English
An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.

More books from IGI Global

Cover of the book Optimum Design of Renewable Energy Systems by
Cover of the book Project Portfolio Management Strategies for Effective Organizational Operations by
Cover of the book Handbook of Research on Green Engineering Techniques for Modern Manufacturing by
Cover of the book Examining the Role of Environmental Change on Emerging Infectious Diseases and Pandemics by
Cover of the book Handbook of Research on Renewable Energy and Electric Resources for Sustainable Rural Development by
Cover of the book Research-Based Perspectives on the Psychophysiology of Yoga by
Cover of the book Optical Transmission and Networks for Next Generation Internet Traffic Highways by
Cover of the book Developments in Current Game-Based Learning Design and Deployment by
Cover of the book Optimizing Millennial Consumer Engagement With Mood Analysis by
Cover of the book Maximizing Management Performance and Quality with Service Analytics by
Cover of the book Technology-Driven Productivity Improvements and the Future of Work by
Cover of the book Advancing Next-Generation Teacher Education through Digital Tools and Applications by
Cover of the book Adult and Continuing Education by
Cover of the book Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics by
Cover of the book Handbook of Research on Computational and Systems Biology by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy