Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Management & Leadership, Management
Cover of the book Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522520863
Publisher: IGI Global Publication: January 6, 2017
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522520863
Publisher: IGI Global
Publication: January 6, 2017
Imprint: Business Science Reference
Language: English

Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.

More books from IGI Global

Cover of the book Discoveries in Gaming and Computer-Mediated Simulations by
Cover of the book Handbook of Research on Theoretical Perspectives on Indigenous Knowledge Systems in Developing Countries by
Cover of the book Countering Cyber Attacks and Preserving the Integrity and Availability of Critical Systems by
Cover of the book Handbook of Research on Computational Intelligence for Engineering, Science, and Business by
Cover of the book Machine Learning Algorithms for Problem Solving in Computational Applications by
Cover of the book Nationalism, Social Movements, and Activism in Contemporary Society by
Cover of the book Handbook of Research on Human Development in the Digital Age by
Cover of the book Research 2.0 and the Impact of Digital Technologies on Scholarly Inquiry by
Cover of the book Agricultural Management Strategies in a Changing Economy by
Cover of the book Electronic Commerce Management for Business Activities and Global Enterprises by
Cover of the book Advancing Knowledge in Higher Education by
Cover of the book Maximizing Management Performance and Quality with Service Analytics by
Cover of the book Social Media Marketing by
Cover of the book Emerging Automation Techniques for the Future Internet by
Cover of the book Child Development and the Use of Technology by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy