Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Management & Leadership, Management
Cover of the book Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522520863
Publisher: IGI Global Publication: January 6, 2017
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522520863
Publisher: IGI Global
Publication: January 6, 2017
Imprint: Business Science Reference
Language: English

Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.

More books from IGI Global

Cover of the book Cases on SMEs and Open Innovation by
Cover of the book Handbook of Research on Organizational Culture and Diversity in the Modern Workforce by
Cover of the book Social Network Analytics for Contemporary Business Organizations by
Cover of the book Advanced Online Education and Training Technologies by
Cover of the book Handbook of Research on Digital Content, Mobile Learning, and Technology Integration Models in Teacher Education by
Cover of the book A Systemic Perspective to Managing Complexity with Enterprise Architecture by
Cover of the book Formation Methods, Models, and Hardware Implementation of Pseudorandom Number Generators by
Cover of the book Managing E-Government Projects by
Cover of the book Handbook of Research on Applied Optimization Methodologies in Manufacturing Systems by
Cover of the book Systems Thinking and Process Dynamics for Marketing Systems by
Cover of the book Optimizing Medicine Residency Training Programs by
Cover of the book Handbook of Research on Learning in the Age of Transhumanism by
Cover of the book Challenges, Opportunities, and Dimensions of Cyber-Physical Systems by
Cover of the book Handbook of Research on Creative Problem-Solving Skill Development in Higher Education by
Cover of the book Strategic Tools and Methods for Promoting Hospitality and Tourism Services by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy