Harnessing the Power of Social Media and Web Analytics

Business & Finance, Marketing & Sales, Research, Nonfiction, Computers, Internet
Cover of the book Harnessing the Power of Social Media and Web Analytics by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466651968
Publisher: IGI Global Publication: February 28, 2014
Imprint: Information Science Reference Language: English
Author:
ISBN: 9781466651968
Publisher: IGI Global
Publication: February 28, 2014
Imprint: Information Science Reference
Language: English
Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services. Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers’ conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services. Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers’ conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.

More books from IGI Global

Cover of the book Handbook of Research on Emerging Digital Tools for Architectural Surveying, Modeling, and Representation by
Cover of the book Handbook of Research on Humanizing the Distance Learning Experience by
Cover of the book Administrative Challenges and Organizational Leadership in Historically Black Colleges and Universities by
Cover of the book Methods and Innovations for Multimedia Database Content Management by
Cover of the book Psychological and Social Implications Surrounding Internet and Gaming Addiction by
Cover of the book Knowledge Management Practice in Organizations by
Cover of the book Handbook of Research on Computational and Systems Biology by
Cover of the book Mobile Devices and Smart Gadgets in Human Rights by
Cover of the book Handbook of Research on Geospatial Science and Technologies by
Cover of the book Advancing Technology and Educational Development through Blended Learning in Emerging Economies by
Cover of the book Overcoming Challenges in Software Engineering Education by
Cover of the book Handbook of Research on Gaming Trends in P-12 Education by
Cover of the book Advancing Pharmaceutical Processes and Tools for Improved Health Outcomes by
Cover of the book Information Communication Technologies and the Virtual Public Sphere by
Cover of the book Surface Engineering Techniques and Applications by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy