Marketing Strategies for Higher Education Institutions

Technological Considerations and Practices

Nonfiction, Reference & Language, Education & Teaching, Educational Theory, Leadership, Business & Finance, Marketing & Sales
Cover of the book Marketing Strategies for Higher Education Institutions by , IGI Global
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Author: ISBN: 9781466640177
Publisher: IGI Global Publication: May 31, 2013
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466640177
Publisher: IGI Global
Publication: May 31, 2013
Imprint: Business Science Reference
Language: English
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
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Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.

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