Historicising Transmedia Storytelling

Early Twentieth-Century Transmedia Story Worlds

Fiction & Literature, Literary Theory & Criticism, Science Fiction, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Historicising Transmedia Storytelling by Matthew Freeman, Taylor and Francis
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Author: Matthew Freeman ISBN: 9781315439501
Publisher: Taylor and Francis Publication: November 3, 2016
Imprint: Routledge Language: English
Author: Matthew Freeman
ISBN: 9781315439501
Publisher: Taylor and Francis
Publication: November 3, 2016
Imprint: Routledge
Language: English

Tracing the industrial emergence of transmedia storytelling—typically branded a product of the contemporary digital media landscape—this book provides a historicised intervention into understandings of how fictional stories flow across multiple media forms. Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge, thereby providing a valuable contribution to the growing field of transmedia studies as well as to understandings of media convergence, popular culture, and historical media industries.

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Tracing the industrial emergence of transmedia storytelling—typically branded a product of the contemporary digital media landscape—this book provides a historicised intervention into understandings of how fictional stories flow across multiple media forms. Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge, thereby providing a valuable contribution to the growing field of transmedia studies as well as to understandings of media convergence, popular culture, and historical media industries.

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