Holistic Approaches to Brand Culture and Communication Across Industries

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Holistic Approaches to Brand Culture and Communication Across Industries by , IGI Global
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Author: ISBN: 9781522531524
Publisher: IGI Global Publication: December 15, 2017
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522531524
Publisher: IGI Global
Publication: December 15, 2017
Imprint: Business Science Reference
Language: English

The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behavior, observational research, and brand equity, this publication is an ideal resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behavior, observational research, and brand equity, this publication is an ideal resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

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