How Risky Is It, Really?: Why Our Fears Don't Always Match the Facts

Business & Finance, Human Resources & Personnel Management, Training, Management & Leadership, Decision Making & Problem Solving, Nonfiction, Health & Well Being, Psychology, Cognitive Psychology
Cover of the book How Risky Is It, Really?: Why Our Fears Don't Always Match the Facts by David Ropeik, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David Ropeik ISBN: 9780071635646
Publisher: McGraw-Hill Education Publication: February 8, 2010
Imprint: McGraw-Hill Education Language: English
Author: David Ropeik
ISBN: 9780071635646
Publisher: McGraw-Hill Education
Publication: February 8, 2010
Imprint: McGraw-Hill Education
Language: English

"Clear, balanced, and lively." -- Steven Pinker, bestselling author of How the Mind Works

ARE YOU AFRAID OF THE "RIGHT" RISKS?

Do you worry more about radiation from nuclear power or from the sun?

Are you more afraid of getting cancer than heart disease?

Are you safer talking on your cell phone or using a hands-free device when you drive?

Do you think global warming is a serious threat to your health?

GET THE FACTS BEHIND YOUR FEARS—AND DISCOVER . . . HOW RISKY IS IT, REALLY?

International risk expert David Ropeik takes an in-depth look at our perceptions of risk and explains the hidden factors that make us unnecessarily afraid of relatively small threats and not afraid enough of some really big ones. This read is a comprehensive, accessible, and entertaining mixture of what's been discovered about how and why we fear—too much or too little. It brings into focus the danger of The Perception Gap: when our fears don’t match the facts, and we make choices that create additional risks.

This book will not decide for you what is really risky and what isn't. That's up to you. HOW RISKY IS IT, REALLY? will tell you how you make those decisions. Understanding how we perceive risk is the first step toward making wiser and healthier choices for ourselves as individuals and for society as a whole.

TEST YOUR OWN "RISK RESPONSE" IN DOZENS OF SELF-QUIZZES!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

"Clear, balanced, and lively." -- Steven Pinker, bestselling author of How the Mind Works

ARE YOU AFRAID OF THE "RIGHT" RISKS?

Do you worry more about radiation from nuclear power or from the sun?

Are you more afraid of getting cancer than heart disease?

Are you safer talking on your cell phone or using a hands-free device when you drive?

Do you think global warming is a serious threat to your health?

GET THE FACTS BEHIND YOUR FEARS—AND DISCOVER . . . HOW RISKY IS IT, REALLY?

International risk expert David Ropeik takes an in-depth look at our perceptions of risk and explains the hidden factors that make us unnecessarily afraid of relatively small threats and not afraid enough of some really big ones. This read is a comprehensive, accessible, and entertaining mixture of what's been discovered about how and why we fear—too much or too little. It brings into focus the danger of The Perception Gap: when our fears don’t match the facts, and we make choices that create additional risks.

This book will not decide for you what is really risky and what isn't. That's up to you. HOW RISKY IS IT, REALLY? will tell you how you make those decisions. Understanding how we perceive risk is the first step toward making wiser and healthier choices for ourselves as individuals and for society as a whole.

TEST YOUR OWN "RISK RESPONSE" IN DOZENS OF SELF-QUIZZES!

More books from McGraw-Hill Education

Cover of the book Objective-C for iPhone Developers, A Beginner's Guide by David Ropeik
Cover of the book The Six Sigma Black Belt Handbook, Chapter 18 - DMADV by David Ropeik
Cover of the book Polish Verbs & Essentials of Grammar, Second Edition by David Ropeik
Cover of the book Programming and Customizing the PIC Microcontroller by David Ropeik
Cover of the book Foundations For Operating Department Practice: Essential Theory For Practice by David Ropeik
Cover of the book Fast Track to Cruising by David Ropeik
Cover of the book Microsoft® SQL Server 2008 R2 Analytics & Data Visualization by David Ropeik
Cover of the book Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, by David Ropeik
Cover of the book Healthcare Management by David Ropeik
Cover of the book The Ten Trillion Dollar Gamble: The Coming Deficit Debacle and How to Invest Now by David Ropeik
Cover of the book McGraw-Hill Education HESI A2 Review by David Ropeik
Cover of the book Perfect Phrases for Building Strong Teams: Hundreds of Ready-to-Use Phrases for Fostering Collaboration, Encouraging Communication, and Growing a by David Ropeik
Cover of the book What Every Investor Needs to Know About Accounting Fraud by David Ropeik
Cover of the book CompTIA Cloud+ Certification Study Guide, Second Edition (Exam CV0-002) by David Ropeik
Cover of the book Operation of Water Resource Recovery Facilities, MOP11, 7e by David Ropeik
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy