How Risky Is It, Really?: Why Our Fears Don't Always Match the Facts

Business & Finance, Human Resources & Personnel Management, Training, Management & Leadership, Decision Making & Problem Solving, Nonfiction, Health & Well Being, Psychology, Cognitive Psychology
Cover of the book How Risky Is It, Really?: Why Our Fears Don't Always Match the Facts by David Ropeik, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David Ropeik ISBN: 9780071635646
Publisher: McGraw-Hill Education Publication: February 8, 2010
Imprint: McGraw-Hill Education Language: English
Author: David Ropeik
ISBN: 9780071635646
Publisher: McGraw-Hill Education
Publication: February 8, 2010
Imprint: McGraw-Hill Education
Language: English

"Clear, balanced, and lively." -- Steven Pinker, bestselling author of How the Mind Works

ARE YOU AFRAID OF THE "RIGHT" RISKS?

Do you worry more about radiation from nuclear power or from the sun?

Are you more afraid of getting cancer than heart disease?

Are you safer talking on your cell phone or using a hands-free device when you drive?

Do you think global warming is a serious threat to your health?

GET THE FACTS BEHIND YOUR FEARS—AND DISCOVER . . . HOW RISKY IS IT, REALLY?

International risk expert David Ropeik takes an in-depth look at our perceptions of risk and explains the hidden factors that make us unnecessarily afraid of relatively small threats and not afraid enough of some really big ones. This read is a comprehensive, accessible, and entertaining mixture of what's been discovered about how and why we fear—too much or too little. It brings into focus the danger of The Perception Gap: when our fears don’t match the facts, and we make choices that create additional risks.

This book will not decide for you what is really risky and what isn't. That's up to you. HOW RISKY IS IT, REALLY? will tell you how you make those decisions. Understanding how we perceive risk is the first step toward making wiser and healthier choices for ourselves as individuals and for society as a whole.

TEST YOUR OWN "RISK RESPONSE" IN DOZENS OF SELF-QUIZZES!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

"Clear, balanced, and lively." -- Steven Pinker, bestselling author of How the Mind Works

ARE YOU AFRAID OF THE "RIGHT" RISKS?

Do you worry more about radiation from nuclear power or from the sun?

Are you more afraid of getting cancer than heart disease?

Are you safer talking on your cell phone or using a hands-free device when you drive?

Do you think global warming is a serious threat to your health?

GET THE FACTS BEHIND YOUR FEARS—AND DISCOVER . . . HOW RISKY IS IT, REALLY?

International risk expert David Ropeik takes an in-depth look at our perceptions of risk and explains the hidden factors that make us unnecessarily afraid of relatively small threats and not afraid enough of some really big ones. This read is a comprehensive, accessible, and entertaining mixture of what's been discovered about how and why we fear—too much or too little. It brings into focus the danger of The Perception Gap: when our fears don’t match the facts, and we make choices that create additional risks.

This book will not decide for you what is really risky and what isn't. That's up to you. HOW RISKY IS IT, REALLY? will tell you how you make those decisions. Understanding how we perceive risk is the first step toward making wiser and healthier choices for ourselves as individuals and for society as a whole.

TEST YOUR OWN "RISK RESPONSE" IN DOZENS OF SELF-QUIZZES!

More books from McGraw-Hill Education

Cover of the book Wire Bonding in Microelectronics by David Ropeik
Cover of the book Common American Phrases in Everyday Contexts, 3rd Edition by David Ropeik
Cover of the book The First Tip-Off: The Incredible Story of the Birth of the NBA by David Ropeik
Cover of the book All About Asset Allocation, Second Edition by David Ropeik
Cover of the book Practice Makes Perfect Arabic Verb Tenses, 2nd Edition by David Ropeik
Cover of the book Spanish Verb Drills, Fifth Edition by David Ropeik
Cover of the book Mike Meyers' CompTIA A+ Guide to Managing and Troubleshooting PCs Lab Manual, Fifth Edition (Exams 220-901 & 220-902) by David Ropeik
Cover of the book Schaums Outline of Physics for Engineering and Science 3/E (EBOOK) by David Ropeik
Cover of the book The Purpose Linked Organization: How Passionate Leaders Inspire Winning Teams and Great Results by David Ropeik
Cover of the book Winning Body Language for Sales Professionals: Control the Conversation and Connect with Your Customer—without Saying a Word (ENHANCED) by David Ropeik
Cover of the book First Aid for the Emergency Medicine Oral Boards, Second Edition by David Ropeik
Cover of the book Risk Management by David Ropeik
Cover of the book The Complete Guide to Option Selling, Second Edition by David Ropeik
Cover of the book Case Files Geriatrics by David Ropeik
Cover of the book Energy-Efficient Building Systems by David Ropeik
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy