How to Measure and Manage Your Corporate Reputation

Business & Finance, Marketing & Sales, Public Relations
Cover of the book How to Measure and Manage Your Corporate Reputation by Terry Hannington, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Terry Hannington ISBN: 9781317120667
Publisher: Taylor and Francis Publication: April 29, 2016
Imprint: Routledge Language: English
Author: Terry Hannington
ISBN: 9781317120667
Publisher: Taylor and Francis
Publication: April 29, 2016
Imprint: Routledge
Language: English

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place. This book shows you how to measure and understand stakeholder influence via reputation assessment research techniques and, once you have done that, how to build and manage a reputation management plan.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place. This book shows you how to measure and understand stakeholder influence via reputation assessment research techniques and, once you have done that, how to build and manage a reputation management plan.

More books from Taylor and Francis

Cover of the book Piaget, Vygotsky & Beyond by Terry Hannington
Cover of the book Europe's Green Ring by Terry Hannington
Cover of the book Moonshine Markets by Terry Hannington
Cover of the book The Education of Children Under Seven by Terry Hannington
Cover of the book Rise of Saffron Power by Terry Hannington
Cover of the book Fundamental Principles of EU Law Against Money Laundering by Terry Hannington
Cover of the book English Cathedral Music and Liturgy in the Twentieth Century by Terry Hannington
Cover of the book The Democracy Advantage by Terry Hannington
Cover of the book Modernity, Religion, and the War on Terror by Terry Hannington
Cover of the book Dis/organization as Communication by Terry Hannington
Cover of the book Managerial Prerogative and the Question of Control (Routledge Revivals) by Terry Hannington
Cover of the book Distributed Leadership in Schools by Terry Hannington
Cover of the book Music in the Words: Musical Form and Counterpoint in the Twentieth-Century Novel by Terry Hannington
Cover of the book Second Language Task-Based Performance by Terry Hannington
Cover of the book Self-Efficacy and Future Goals in Education by Terry Hannington
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy