How to Protect (Or Destroy) Your Reputation Online

The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book How to Protect (Or Destroy) Your Reputation Online by John David, Red Wheel Weiser
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Author: John David ISBN: 9781632659378
Publisher: Red Wheel Weiser Publication: October 24, 2016
Imprint: Career Press Language: English
Author: John David
ISBN: 9781632659378
Publisher: Red Wheel Weiser
Publication: October 24, 2016
Imprint: Career Press
Language: English

With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone’s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you’ve done something foolish yourself, are unfairly linked to another’s misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation.

How to Protect (Or Destroy) Your Reputation Online will show you how to:

Remove negative content from search results.

React and respond to an online attack.

Understand and manage online reviews.

Use marketing strategies to both improve your online reputation and bolster your bottom line.

How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie’s List. John also shows you how to deal with revenge porn, hate blogs, Google’s “right to be forgotten” in Europe, the business of online complaint sites, even the covert ops of reputation management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone’s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you’ve done something foolish yourself, are unfairly linked to another’s misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation.

How to Protect (Or Destroy) Your Reputation Online will show you how to:

Remove negative content from search results.

React and respond to an online attack.

Understand and manage online reviews.

Use marketing strategies to both improve your online reputation and bolster your bottom line.

How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie’s List. John also shows you how to deal with revenge porn, hate blogs, Google’s “right to be forgotten” in Europe, the business of online complaint sites, even the covert ops of reputation management.

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