How to Succeed in a PR Agency

Real Talk to Grow Your Career & Become Indispensable

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book How to Succeed in a PR Agency by Kristin Johnson, Shalon Roth, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kristin Johnson, Shalon Roth ISBN: 9780429785542
Publisher: Taylor and Francis Publication: January 15, 2019
Imprint: Routledge Language: English
Author: Kristin Johnson, Shalon Roth
ISBN: 9780429785542
Publisher: Taylor and Francis
Publication: January 15, 2019
Imprint: Routledge
Language: English

Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills required to excel and build a career.

This text demystifies the PR agency experience with foundational information to simplify and clarify agency life. Authors Kristin Johnson and Shalon Roth, who each grew successful careers in PR agencies, share secrets that no one will teach in a class or a seminar. This is real talk about real life in an agency – punctuated by anecdotes from leaders in the industry. This is a must-read for communications students and PR professionals looking to grow their career and become indispensable to teams and clients.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills required to excel and build a career.

This text demystifies the PR agency experience with foundational information to simplify and clarify agency life. Authors Kristin Johnson and Shalon Roth, who each grew successful careers in PR agencies, share secrets that no one will teach in a class or a seminar. This is real talk about real life in an agency – punctuated by anecdotes from leaders in the industry. This is a must-read for communications students and PR professionals looking to grow their career and become indispensable to teams and clients.

More books from Taylor and Francis

Cover of the book Unequal Prospects by Kristin Johnson, Shalon Roth
Cover of the book Gatekeeper by Kristin Johnson, Shalon Roth
Cover of the book The Transparent State by Kristin Johnson, Shalon Roth
Cover of the book Fusang by Kristin Johnson, Shalon Roth
Cover of the book Conversion in Late Antiquity: Christianity, Islam, and Beyond by Kristin Johnson, Shalon Roth
Cover of the book China's Southern Tang Dynasty, 937-976 by Kristin Johnson, Shalon Roth
Cover of the book Russian Aviation and Air Power in the Twentieth Century by Kristin Johnson, Shalon Roth
Cover of the book De-Convergence of Global Media Industries by Kristin Johnson, Shalon Roth
Cover of the book Teaching and Learning as a Pedagogic Pilgrimage by Kristin Johnson, Shalon Roth
Cover of the book The Routledge Companion to Contemporary Brand Management by Kristin Johnson, Shalon Roth
Cover of the book Philosophy of the Film by Kristin Johnson, Shalon Roth
Cover of the book Handbook of Orthography and Literacy by Kristin Johnson, Shalon Roth
Cover of the book Private Rights and Public Illusions by Kristin Johnson, Shalon Roth
Cover of the book A Dictionary of Abbreviations by Kristin Johnson, Shalon Roth
Cover of the book Community Forestry in Nepal by Kristin Johnson, Shalon Roth
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy