How To Write a Marketing Plan for Health Care Organizations

Nonfiction, Health & Well Being, Medical, Business & Finance
Cover of the book How To Write a Marketing Plan for Health Care Organizations by William Winston, Taylor and Francis
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Author: William Winston ISBN: 9781136550874
Publisher: Taylor and Francis Publication: November 12, 2012
Imprint: Routledge Language: English
Author: William Winston
ISBN: 9781136550874
Publisher: Taylor and Francis
Publication: November 12, 2012
Imprint: Routledge
Language: English

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.

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A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.

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