India Reloaded

Inside India’s Resurgent Consumer Market

Business & Finance, Economics, International Economics, Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book India Reloaded by D. Sinha, Palgrave Macmillan UK
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Author: D. Sinha ISBN: 9781137367105
Publisher: Palgrave Macmillan UK Publication: March 21, 2016
Imprint: Palgrave Macmillan Language: English
Author: D. Sinha
ISBN: 9781137367105
Publisher: Palgrave Macmillan UK
Publication: March 21, 2016
Imprint: Palgrave Macmillan
Language: English

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.

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Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.

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