Innovation, Product Development and Commercialization

Case Studies and Key Practices for Market Leadership

Business & Finance, Management & Leadership, Production & Operations Management, Economics, Development & Growth, Planning & Forecasting
Cover of the book Innovation, Product Development and Commercialization by Dariush Rafinejad, J. Ross Publishing
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Author: Dariush Rafinejad ISBN: 9781604276480
Publisher: J. Ross Publishing Publication: June 1, 2007
Imprint: Language: English
Author: Dariush Rafinejad
ISBN: 9781604276480
Publisher: J. Ross Publishing
Publication: June 1, 2007
Imprint:
Language: English
To succeed in the 21st century, firms must integrate their business, market, technology and resource strategies into a holistic product approach, and match technological innovation to market opportunities. Unlike other books on product development that limit their scope to the product development process, Innovation, Product Development and Commercialization takes a unique holistic approach and examines the diverse issues that managers face to channel resources in the right direction for global commercial success. The book explores innovation, new product development and commercialization decisions within an integrated framework of business, market, technology, and resource strategy. It also includes guidance on matching technology innovation to market opportunities, and details commercialization of innovation and new products and continuous improvement of existing products.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
To succeed in the 21st century, firms must integrate their business, market, technology and resource strategies into a holistic product approach, and match technological innovation to market opportunities. Unlike other books on product development that limit their scope to the product development process, Innovation, Product Development and Commercialization takes a unique holistic approach and examines the diverse issues that managers face to channel resources in the right direction for global commercial success. The book explores innovation, new product development and commercialization decisions within an integrated framework of business, market, technology, and resource strategy. It also includes guidance on matching technology innovation to market opportunities, and details commercialization of innovation and new products and continuous improvement of existing products.

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