Innovation Reinvented

Six Games that Drive Growth

Business & Finance, Management & Leadership, Management
Cover of the book Innovation Reinvented by Roger Miller, Marcel Côte, University of Toronto Press, Scholarly Publishing Division
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Author: Roger Miller, Marcel Côte ISBN: 9781442699588
Publisher: University of Toronto Press, Scholarly Publishing Division Publication: April 28, 2012
Imprint: Rotman-UTP Publishing Language: English
Author: Roger Miller, Marcel Côte
ISBN: 9781442699588
Publisher: University of Toronto Press, Scholarly Publishing Division
Publication: April 28, 2012
Imprint: Rotman-UTP Publishing
Language: English

Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work.

Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel Côté demonstrate, the vast majority of innovations result from improvements in product features or business processes.

Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation.

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Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work.

Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel Côté demonstrate, the vast majority of innovations result from improvements in product features or business processes.

Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation.

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