International Marketing

Sociopolitical and Behavioral Aspects

Business & Finance, Economics, International, Management & Leadership, Management
Cover of the book International Marketing by Erdener Kaynak, Taylor and Francis
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Author: Erdener Kaynak ISBN: 9781136777639
Publisher: Taylor and Francis Publication: March 25, 1991
Imprint: Routledge Language: English
Author: Erdener Kaynak
ISBN: 9781136777639
Publisher: Taylor and Francis
Publication: March 25, 1991
Imprint: Routledge
Language: English

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical int

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical int

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