Just Call Me Orville

The Story of Orville Redenbacher

Biography & Memoir, Business, Nonfiction, History, Americas, United States
Cover of the book Just Call Me Orville by Robert W. Topping, Purdue University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Robert W. Topping ISBN: 9781612491615
Publisher: Purdue University Press Publication: July 25, 2011
Imprint: Purdue University Press Language: English
Author: Robert W. Topping
ISBN: 9781612491615
Publisher: Purdue University Press
Publication: July 25, 2011
Imprint: Purdue University Press
Language: English

Based on extensive interviews and archival research, this book traces the career of Orville Redenbacher, the "popcorn king," from his agricultural studies at Purdue University to his emergence as an American advertising icon. Born in Brazil, Indiana, in 1907, Orville began his lifelong obsession with the development of new strains of seed at Purdue where he earned a degree in agronomy while also playing in the All-American Marching Band. After experimenting with thousands of varieties, Orville and his business partner Charlie Bowman launched Orville Redenbacher's gourmet popping corn in 1970. Through a combination of shrewd marketing and a notably superior product, the partners controlled a third of the market for popping corn by 1976, when their "Chester Hybrids" business was sold to Hunt Wesson Foods. Orville Redenbacher continued to prosper as a larger-than-life brand spokesperson and a symbol of wholesomeness and fun until his death in 1995. Based on interviews conducted in the last few years of Orville's life, this book paints a fascinating picture of a deeply serious agricultural pioneer and marketing genius, whose image can still be found in almost every North American home.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Based on extensive interviews and archival research, this book traces the career of Orville Redenbacher, the "popcorn king," from his agricultural studies at Purdue University to his emergence as an American advertising icon. Born in Brazil, Indiana, in 1907, Orville began his lifelong obsession with the development of new strains of seed at Purdue where he earned a degree in agronomy while also playing in the All-American Marching Band. After experimenting with thousands of varieties, Orville and his business partner Charlie Bowman launched Orville Redenbacher's gourmet popping corn in 1970. Through a combination of shrewd marketing and a notably superior product, the partners controlled a third of the market for popping corn by 1976, when their "Chester Hybrids" business was sold to Hunt Wesson Foods. Orville Redenbacher continued to prosper as a larger-than-life brand spokesperson and a symbol of wholesomeness and fun until his death in 1995. Based on interviews conducted in the last few years of Orville's life, this book paints a fascinating picture of a deeply serious agricultural pioneer and marketing genius, whose image can still be found in almost every North American home.

More books from Purdue University Press

Cover of the book Navigating Diversity and Inclusion in Veterinary Medicine by Robert W. Topping
Cover of the book Little Else Than a Memory by Robert W. Topping
Cover of the book Construction Site Planning and Logistical Operations by Robert W. Topping
Cover of the book Animal Cruelty and Freedom of Speech by Robert W. Topping
Cover of the book Knowing Subjects by Robert W. Topping
Cover of the book La pasión esclava by Robert W. Topping
Cover of the book El intelectual y la cultura de masas by Robert W. Topping
Cover of the book Never Look Back by Robert W. Topping
Cover of the book For the Good of the Farmer by Robert W. Topping
Cover of the book Apple of Discord by Robert W. Topping
Cover of the book The Modern Land-Grant University by Robert W. Topping
Cover of the book Romantic Revisions in Novels from the Americas by Robert W. Topping
Cover of the book The Midwest Farmer’s Daughter by Robert W. Topping
Cover of the book Free Market Dogs by Robert W. Topping
Cover of the book Slow Ball Cartoonist by Robert W. Topping
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy