Know Your Shoppers (Collection)

Business & Finance, Marketing & Sales, Retailing
Cover of the book Know Your Shoppers (Collection) by Herb Sorensen, Richard Hammond, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Herb Sorensen, Richard Hammond ISBN: 9780133577662
Publisher: Pearson Education Publication: August 14, 2013
Imprint: FT Press Language: English
Author: Herb Sorensen, Richard Hammond
ISBN: 9780133577662
Publisher: Pearson Education
Publication: August 14, 2013
Imprint: FT Press
Language: English

In Inside the Mind of the Shopper , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Drawing on Sorensen's breakthrough second-by-second analysis of millions of shopping trips, this book reveals how consumers actually behave, move, and make buying decisions as they move through supermarkets and other retail stores. Sorensen presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper, make the most of all three "moments of truth," understand consumers' powerful in-store migration patterns, improve collaboration between manufacturers and retailers, learn the lessons of Stew Leonard's and other innovators, and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities.

¿

The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including:

  • Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten.
  • How to use data to drive profit and growth.
  • How to do more with less, and maximize the value each team member brings to the table.
  • How to use new technology to develop highly productive, innovative "Remote Teams."

Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, teamworkers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In Inside the Mind of the Shopper , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Drawing on Sorensen's breakthrough second-by-second analysis of millions of shopping trips, this book reveals how consumers actually behave, move, and make buying decisions as they move through supermarkets and other retail stores. Sorensen presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper, make the most of all three "moments of truth," understand consumers' powerful in-store migration patterns, improve collaboration between manufacturers and retailers, learn the lessons of Stew Leonard's and other innovators, and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities.

¿

The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including:

Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, teamworkers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

More books from Pearson Education

Cover of the book Microsoft PowerPoint 2010 Plain & Simple by Herb Sorensen, Richard Hammond
Cover of the book ActionScript 3.0 by Herb Sorensen, Richard Hammond
Cover of the book Programming in Objective-C by Herb Sorensen, Richard Hammond
Cover of the book Microsoft Hybrid Cloud Unleashed with Azure Stack and Azure by Herb Sorensen, Richard Hammond
Cover of the book A Technical Approach To Trend Analysis by Herb Sorensen, Richard Hammond
Cover of the book Linux Troubleshooting for System Administrators and Power Users by Herb Sorensen, Richard Hammond
Cover of the book Learn Adobe Illustrator CC for Graphic Design and Illustration by Herb Sorensen, Richard Hammond
Cover of the book Canon 50D by Herb Sorensen, Richard Hammond
Cover of the book Neuro Web Design by Herb Sorensen, Richard Hammond
Cover of the book C# Design Patterns by Herb Sorensen, Richard Hammond
Cover of the book Business Innovation Insights (Collection) by Herb Sorensen, Richard Hammond
Cover of the book CCNP Voice CIPT1 642-447 Quick Reference by Herb Sorensen, Richard Hammond
Cover of the book Assemble the Social Web with zembly by Herb Sorensen, Richard Hammond
Cover of the book SDN and NFV Simplified by Herb Sorensen, Richard Hammond
Cover of the book Microsoft Exchange Server 2010 Inside Out by Herb Sorensen, Richard Hammond
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy