Language, Identity and Cycling in the New Media Age

Exploring Interpersonal Semiotics in Multimodal Media and Online Texts

Nonfiction, Reference & Language, Language Arts, Linguistics, Sports
Cover of the book Language, Identity and Cycling in the New Media Age by Patrick Kiernan, Palgrave Macmillan UK
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Author: Patrick Kiernan ISBN: 9781137519511
Publisher: Palgrave Macmillan UK Publication: September 21, 2017
Imprint: Palgrave Macmillan Language: English
Author: Patrick Kiernan
ISBN: 9781137519511
Publisher: Palgrave Macmillan UK
Publication: September 21, 2017
Imprint: Palgrave Macmillan
Language: English

This book examines how identities associated with cycling are evoked, narrated and negotiated in a media context dominated by digital environments. Arguing that the nature of identity is being impacted by the changing nature of the material and semiotic resources available for making meaning, the author introduces an approach to exploring such identity positioning through the interrelated frameworks of Systemic Functional Linguistics and Multimodal Analysis, and illustrates how this happens in practice. The book is divided into three parts, each of which focuses on a different aspect of identity and media environment. Part I considers celebrity identities in the conventional media of print and television. Part II investigates community and leisure / sporting identity through an online cycling forum, while Part III examines corporate identity realised through corporate websites, consumer reviews and Youtube channels. This unique volume will appeal to students and scholars of discourse analysis, applied linguistics and the world of cycling.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book examines how identities associated with cycling are evoked, narrated and negotiated in a media context dominated by digital environments. Arguing that the nature of identity is being impacted by the changing nature of the material and semiotic resources available for making meaning, the author introduces an approach to exploring such identity positioning through the interrelated frameworks of Systemic Functional Linguistics and Multimodal Analysis, and illustrates how this happens in practice. The book is divided into three parts, each of which focuses on a different aspect of identity and media environment. Part I considers celebrity identities in the conventional media of print and television. Part II investigates community and leisure / sporting identity through an online cycling forum, while Part III examines corporate identity realised through corporate websites, consumer reviews and Youtube channels. This unique volume will appeal to students and scholars of discourse analysis, applied linguistics and the world of cycling.

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