Let Their Mouseclicks Do the Walking

How Consumers Use the Internet to Shop

Business & Finance, Marketing & Sales, Customer Service
Cover of the book Let Their Mouseclicks Do the Walking by Michael R. Solomon, Pearson Education
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Author: Michael R. Solomon ISBN: 9780132609753
Publisher: Pearson Education Publication: September 29, 2010
Imprint: FT Press Language: English
Author: Michael R. Solomon
ISBN: 9780132609753
Publisher: Pearson Education
Publication: September 29, 2010
Imprint: FT Press
Language: English

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.

 

Meet the “cybermediaries”: how consumers find and choose products on the Internet.

 

With the tremendous number of Web sites available and the huge number of people surfing the Web each day, how can people organize information and decide where to click? A cybermediary often is the answer: an intermediary that filters and organizes online information so customers can identify and evaluate alternatives more efficiently….

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.

 

Meet the “cybermediaries”: how consumers find and choose products on the Internet.

 

With the tremendous number of Web sites available and the huge number of people surfing the Web each day, how can people organize information and decide where to click? A cybermediary often is the answer: an intermediary that filters and organizes online information so customers can identify and evaluate alternatives more efficiently….

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