Lifestyle advertising in postmodernism - the accepted popular psychology

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Lifestyle advertising in postmodernism - the accepted popular psychology by Alexandra Riepe, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Alexandra Riepe ISBN: 9783656165354
Publisher: GRIN Verlag Publication: April 4, 2012
Imprint: GRIN Verlag Language: English
Author: Alexandra Riepe
ISBN: 9783656165354
Publisher: GRIN Verlag
Publication: April 4, 2012
Imprint: GRIN Verlag
Language: English

Essay from the year 2011 in the subject Tourism, grade: 70% (First), University of Lincoln, language: English, abstract: 'The real world of postmodern culture ... has entertainment as its ideology, the spectacle as the emblematic sign of the commodity form [and] lifestyle advertising as its popular psychology' (Kroker and Cook cited by Liu, 1998). This quote should demonstrate which changes postmodernism evokes. One of these changes is the emergence of lifestyle advertising explained here as a popular psychology which stands for its marketing character as being a persuasive and convincing form of advertising. Its aims are to fill the consumers with emotions of a specific lifestyle they should strive for to live. Therefore, lifestyle advertising can be seen as an important appearance out of the postmodern age, which will be defined and explained in this paper. Moreover, adverts will be presented in order to show how semiotic analysis can reveal the workings of lifestyle advertisements. With the aim of illustrating how this will work, three lifestyle adverts from the destination Australia were selected and analyzed by using semiotic terms and explanations. Nevertheless, the paper is also focusing on demonstrating how the emergence of lifestyle advertising is a reflection of cultural changes in the postmodern age. Those cultural changes will be illustrated and a connection between postmodernism and tourism will be drawn. However, this paper starts with explaining postmodernism from different points of views of scholars and authors, such as Featherstone, Lyotard or Singh, who defined and explained the term postmodernism in their way of experience and understanding.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2011 in the subject Tourism, grade: 70% (First), University of Lincoln, language: English, abstract: 'The real world of postmodern culture ... has entertainment as its ideology, the spectacle as the emblematic sign of the commodity form [and] lifestyle advertising as its popular psychology' (Kroker and Cook cited by Liu, 1998). This quote should demonstrate which changes postmodernism evokes. One of these changes is the emergence of lifestyle advertising explained here as a popular psychology which stands for its marketing character as being a persuasive and convincing form of advertising. Its aims are to fill the consumers with emotions of a specific lifestyle they should strive for to live. Therefore, lifestyle advertising can be seen as an important appearance out of the postmodern age, which will be defined and explained in this paper. Moreover, adverts will be presented in order to show how semiotic analysis can reveal the workings of lifestyle advertisements. With the aim of illustrating how this will work, three lifestyle adverts from the destination Australia were selected and analyzed by using semiotic terms and explanations. Nevertheless, the paper is also focusing on demonstrating how the emergence of lifestyle advertising is a reflection of cultural changes in the postmodern age. Those cultural changes will be illustrated and a connection between postmodernism and tourism will be drawn. However, this paper starts with explaining postmodernism from different points of views of scholars and authors, such as Featherstone, Lyotard or Singh, who defined and explained the term postmodernism in their way of experience and understanding.

More books from GRIN Verlag

Cover of the book Living in-between: The Search for Identity in Leslie Marmon Silko's Ceremony by Alexandra Riepe
Cover of the book Die Bedeutung der Deubiquitinierung für den intrazellulären Transport von Membranproteinen und bei Signaltransduktionswegen by Alexandra Riepe
Cover of the book Europa. Einheit und Grenzen by Alexandra Riepe
Cover of the book Exemplarische Jugendbuchanalyse des Buches: 'Katie.com. Katherine Tarbox - meine Geschichte'. Zum Thema sexuelle Gewalt gegen Kinder und Jugendliche by Alexandra Riepe
Cover of the book Feministische Machttheorien by Alexandra Riepe
Cover of the book Vom Fremdbild zum Selbstbild - Die fotografische Repräsentation der Indigenen Mexikos by Alexandra Riepe
Cover of the book William Kentridge. Zeno Writing by Alexandra Riepe
Cover of the book Realismus in Ruggero Deodatos Cannibal Holocaust (Italien, 1980) by Alexandra Riepe
Cover of the book Alternativen zur klassischen Kur - Chancen und Risiken by Alexandra Riepe
Cover of the book Balladen - Schreiben aus der Ich-Perspektive am Beispiel 'Der Zauberlehrling' by Alexandra Riepe
Cover of the book Erstellen eines messtechnisch gestützten Modells zur Berechnung der kalendarischen Alterung von LiFePO4-Batterien by Alexandra Riepe
Cover of the book The Privacy Paradox in the Context of Social Media and its Impact on the Online Advertising Industry by Alexandra Riepe
Cover of the book Elvis Presley and Physicalness. An Affront in 1950s America by Alexandra Riepe
Cover of the book The role of comedy in William Shakespeare's 'Henry IV' by Alexandra Riepe
Cover of the book Was kommt nach dem Wegfall des Sonderveranstaltungsrechts by Alexandra Riepe
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy