Lifestyle Brands

A Guide to Aspirational Marketing

Business & Finance, Economics, International Economics, Marketing & Sales
Cover of the book Lifestyle Brands by S. Saviolo, A. Marazza, Palgrave Macmillan UK
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Author: S. Saviolo, A. Marazza ISBN: 9781137285935
Publisher: Palgrave Macmillan UK Publication: December 5, 2012
Imprint: Palgrave Macmillan Language: English
Author: S. Saviolo, A. Marazza
ISBN: 9781137285935
Publisher: Palgrave Macmillan UK
Publication: December 5, 2012
Imprint: Palgrave Macmillan
Language: English

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

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