Managing Organizational Crisis and Brand Trauma

Business & Finance, Management & Leadership, Planning & Forecasting, Management
Cover of the book Managing Organizational Crisis and Brand Trauma by Dennis W. Tafoya, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dennis W. Tafoya ISBN: 9783319607269
Publisher: Springer International Publishing Publication: August 23, 2017
Imprint: Palgrave Macmillan Language: English
Author: Dennis W. Tafoya
ISBN: 9783319607269
Publisher: Springer International Publishing
Publication: August 23, 2017
Imprint: Palgrave Macmillan
Language: English

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.  Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization.  The Deepwater Horizon oil spill, police harassment, Volkswagen’s tampering with pollution devices, Wells Fargo's treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma.  The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization's leadership teams and advisory boards will find the material useful. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.  Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization.  The Deepwater Horizon oil spill, police harassment, Volkswagen’s tampering with pollution devices, Wells Fargo's treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma.  The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization's leadership teams and advisory boards will find the material useful. 

More books from Springer International Publishing

Cover of the book Database Systems for Advanced Applications by Dennis W. Tafoya
Cover of the book Innovations in Big Data Mining and Embedded Knowledge by Dennis W. Tafoya
Cover of the book Employee Engagement in Media Management by Dennis W. Tafoya
Cover of the book The Palgrave Handbook of Affect Studies and Textual Criticism by Dennis W. Tafoya
Cover of the book Judgments of Love in Criminal Justice by Dennis W. Tafoya
Cover of the book Religion, Disability, and Interpersonal Violence by Dennis W. Tafoya
Cover of the book Simulation-Driven Modeling and Optimization by Dennis W. Tafoya
Cover of the book Technology for Smart Futures by Dennis W. Tafoya
Cover of the book Alzheimer’s Turning Point by Dennis W. Tafoya
Cover of the book Cybernetics Approaches in Intelligent Systems by Dennis W. Tafoya
Cover of the book Psychotherapy for Ischemic Heart Disease by Dennis W. Tafoya
Cover of the book Digital Human Modeling. Applications in Health, Safety, Ergonomics, and Risk Management: Health and Safety by Dennis W. Tafoya
Cover of the book Network Embeddedness by Dennis W. Tafoya
Cover of the book Progress in Cryptology -- LATINCRYPT 2015 by Dennis W. Tafoya
Cover of the book Quantum Systems under Gravitational Time Dilation by Dennis W. Tafoya
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy