Managing Today’s News Media

Audience First

Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Industries & Professions, Industries
Cover of the book Managing Today’s News Media by Samir A. Husni, Debora R. Halpern Wenger, Hank Price, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Samir A. Husni, Debora R. Halpern Wenger, Hank Price ISBN: 9781483325002
Publisher: SAGE Publications Publication: July 29, 2015
Imprint: CQ Press Language: English
Author: Samir A. Husni, Debora R. Halpern Wenger, Hank Price
ISBN: 9781483325002
Publisher: SAGE Publications
Publication: July 29, 2015
Imprint: CQ Press
Language: English

The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make thisan unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make thisan unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.

More books from SAGE Publications

Cover of the book What is Policing? by Samir A. Husni, Debora R. Halpern Wenger, Hank Price
Cover of the book Financial Terms Simplified by Samir A. Husni, Debora R. Halpern Wenger, Hank Price
Cover of the book Transpersonal Psychotherapy by Samir A. Husni, Debora R. Halpern Wenger, Hank Price
Cover of the book The Whole Brain Leader by Samir A. Husni, Debora R. Halpern Wenger, Hank Price
Cover of the book Social Psychology by Samir A. Husni, Debora R. Halpern Wenger, Hank Price
Cover of the book An Introduction to Fully Integrated Mixed Methods Research by Samir A. Husni, Debora R. Halpern Wenger, Hank Price
Cover of the book Mapping Comprehensive Units to the ELA Common Core Standards, K–5 by Samir A. Husni, Debora R. Halpern Wenger, Hank Price
Cover of the book Interviews in Qualitative Research by Samir A. Husni, Debora R. Halpern Wenger, Hank Price
Cover of the book Social Organizations by Samir A. Husni, Debora R. Halpern Wenger, Hank Price
Cover of the book Introducing Forensic and Criminal Investigation by Samir A. Husni, Debora R. Halpern Wenger, Hank Price
Cover of the book Delivering Employability Skills in the Lifelong Learning Sector by Samir A. Husni, Debora R. Halpern Wenger, Hank Price
Cover of the book International Relations Theory by Samir A. Husni, Debora R. Halpern Wenger, Hank Price
Cover of the book The Essentials of School Leadership by Samir A. Husni, Debora R. Halpern Wenger, Hank Price
Cover of the book On World Religions by Samir A. Husni, Debora R. Halpern Wenger, Hank Price
Cover of the book The SAGE Handbook of Rhetorical Studies by Samir A. Husni, Debora R. Halpern Wenger, Hank Price
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy