Marketing and Social Construction

Exploring the Rhetorics of Managed Consumption

Business & Finance, Marketing & Sales
Cover of the book Marketing and Social Construction by Chris Hackley, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Chris Hackley ISBN: 9781134618972
Publisher: Taylor and Francis Publication: August 29, 2003
Imprint: Routledge Language: English
Author: Chris Hackley
ISBN: 9781134618972
Publisher: Taylor and Francis
Publication: August 29, 2003
Imprint: Routledge
Language: English

Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing.

Drawing on a wide range of up-to-date European and North American studies, Dr Hackley presents his argument on two levels. First, he argues that mainstream marketing's ideologically driven curriculum and research programmes, dominated by North American tradition, reproduce business school myths about the nature of practically relevant theory and the role of professional education in management fields. Second, he suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing.

Intellectually rigorous yet comprehensible, this work will be of vital importance to all those interested in the future of teaching and research in business and management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing.

Drawing on a wide range of up-to-date European and North American studies, Dr Hackley presents his argument on two levels. First, he argues that mainstream marketing's ideologically driven curriculum and research programmes, dominated by North American tradition, reproduce business school myths about the nature of practically relevant theory and the role of professional education in management fields. Second, he suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing.

Intellectually rigorous yet comprehensible, this work will be of vital importance to all those interested in the future of teaching and research in business and management.

More books from Taylor and Francis

Cover of the book Science, Technology, and Social Change (Routledge Revivals) by Chris Hackley
Cover of the book Postmodernism and its Others by Chris Hackley
Cover of the book Cultural Production in and Beyond the Recording Studio by Chris Hackley
Cover of the book The Growing Child by Chris Hackley
Cover of the book Improving School Governance by Chris Hackley
Cover of the book War, Clausewitz and the Trinity by Chris Hackley
Cover of the book Sex Trafficking and Modern Slavery by Chris Hackley
Cover of the book The Scramble for Africa by Chris Hackley
Cover of the book Psychoeducational Groups by Chris Hackley
Cover of the book Socialism and the Challenge of War (RLE The First World War) by Chris Hackley
Cover of the book Singer-Songwriters and Musical Open Mics by Chris Hackley
Cover of the book The Demand for Imports and Exports in the World Economy by Chris Hackley
Cover of the book Tourists in Historic Towns by Chris Hackley
Cover of the book Mediterranean Travels by Chris Hackley
Cover of the book Learning in School-University Partnership by Chris Hackley
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy