Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

Nonfiction, Travel, Asia, China, Business & Finance, Management & Leadership, Management
Cover of the book Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters, Taylor and Francis
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Author: Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters ISBN: 9781317789192
Publisher: Taylor and Francis Publication: April 8, 2014
Imprint: Routledge Language: English
Author: Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
ISBN: 9781317789192
Publisher: Taylor and Francis
Publication: April 8, 2014
Imprint: Routledge
Language: English

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.

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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.

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