Marketing Concept & Intercultural Communication

Development of a marketing strategy primarily based on intercultural communication aspects (applying Hofstede's, Trompenaars' and Hall's studies)

Research Paper (undergraduate) from the year 2009 in the subject Politics - International Politics - Topic: Miscellaneous, grade: 1,0, Free University of Berlin (Center for Global Politics), course: Intercultural Communication, language: English, abstract: A product which could be sold in my tandem-partner's country Oman is air conditioning systems - due to the sheer heat and humidity, especially in summer time. Thereby, I assume that a certain demand in cooling systems is given. In the following, I will develop a marketing strategy for advertising air conditioning systems in Oman. The strategy will be based primarily on intercultural communication aspects.