Marketing Higher Education in Russia

Market potential of Russia for German Institutions of Higher Education

Business & Finance, Marketing & Sales
Cover of the book Marketing Higher Education in Russia by Stefan Schwan, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Stefan Schwan ISBN: 9783640225088
Publisher: GRIN Publishing Publication: December 3, 2008
Imprint: GRIN Publishing Language: English
Author: Stefan Schwan
ISBN: 9783640225088
Publisher: GRIN Publishing
Publication: December 3, 2008
Imprint: GRIN Publishing
Language: English

Master's Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, European University Viadrina Frankfurt (Oder), 48 entries in the bibliography, language: English, abstract: The Paper comprises of four major parts. In the first part (situation analysis) the current economic situation and general environmental determinants relevant for marketing Higher Education in Russia will be sketched mainly based on desk research. The second part (Russian education system and environment) focuses on the Russian HE system. The next part (Consumer Perspective) has a look at the future clients analysing consumer habits towards HE, financial spending on education etc. using survey data of THE PUBLIC OPINION FOUNDATION. The following part (Industry perspective) is assessing international mobility and the present marketing activities of the German Academic Exchange Service (DAAD) as one of the major catalysts of German HE marketing. Apart from desk research this part is using the above named survey among a target focus group in Moscow. Using the same survey in the part 'other players', the market position of German HE marketing will be analysed to compare the German market position with other HE systems targeting the Russian market.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Master's Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, European University Viadrina Frankfurt (Oder), 48 entries in the bibliography, language: English, abstract: The Paper comprises of four major parts. In the first part (situation analysis) the current economic situation and general environmental determinants relevant for marketing Higher Education in Russia will be sketched mainly based on desk research. The second part (Russian education system and environment) focuses on the Russian HE system. The next part (Consumer Perspective) has a look at the future clients analysing consumer habits towards HE, financial spending on education etc. using survey data of THE PUBLIC OPINION FOUNDATION. The following part (Industry perspective) is assessing international mobility and the present marketing activities of the German Academic Exchange Service (DAAD) as one of the major catalysts of German HE marketing. Apart from desk research this part is using the above named survey among a target focus group in Moscow. Using the same survey in the part 'other players', the market position of German HE marketing will be analysed to compare the German market position with other HE systems targeting the Russian market.

More books from GRIN Publishing

Cover of the book Backward innovation - An opportunity to extend product life cycles on a global basis? by Stefan Schwan
Cover of the book Unterrichtsskizze: Was ist fairer Handel? by Stefan Schwan
Cover of the book Brave New World - Summary and assignments by Stefan Schwan
Cover of the book Customer centric product development by Stefan Schwan
Cover of the book Finanzierungmöglichkeiten für Start-Ups aus Sicht der Gründer by Stefan Schwan
Cover of the book Gerontological counseling by Stefan Schwan
Cover of the book An investigation of the impact of Basel II on the improvement in risk management practice globally by Stefan Schwan
Cover of the book The relationship between phonology and orthography and the issue of orthographic reform for English by Stefan Schwan
Cover of the book An analysis of a sample of persuasive language Martin Luther King, Jr.: I Have a Dream by Stefan Schwan
Cover of the book The grain banking model by Stefan Schwan
Cover of the book Creative Accounting, the Enron Case and its impact on Corporate Governance by Stefan Schwan
Cover of the book Ryle vs. official doctrine on how to explain an intentional action by Stefan Schwan
Cover of the book The Male and the Female in Tennessee Williams's Plays by Stefan Schwan
Cover of the book Recent Trends in English Word-Formation by Stefan Schwan
Cover of the book Dreams of lost humanity? A Marxist analysis of 'Do Androids Dream of Electric Sheep?' by Philip K. Dick by Stefan Schwan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy