Marketing Information System

Business & Finance, Marketing & Sales
Cover of the book Marketing Information System by Jules Miller, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jules Miller ISBN: 9783656033981
Publisher: GRIN Publishing Publication: October 21, 2011
Imprint: GRIN Publishing Language: English
Author: Jules Miller
ISBN: 9783656033981
Publisher: GRIN Publishing
Publication: October 21, 2011
Imprint: GRIN Publishing
Language: English

Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of South Central Los Angeles, course: Marketing Management, language: English, abstract: Marketing Information Systems support marketing management in strategic, control and operational decision-making. A Marketing Information System has four main components: Internal Reporting System, Marketing Research Systems, Intelligence Systems and Marketing Models. An organization should have an Internal Reporting System that allows it to gather information on its daily operations in order to find out customers' patterns to pinpoint their wants, preferences and behavior. Marketing Intelligence implies regularly collecting information so as to get to know what is going on in the economic and business environment. It can be used within the scope of ethics and legality to know consumers' thinking and perception about the company and its products or services. Marketing Models help in interpreting information to support decision making but caution is needed so as to avoid overestimation or underestimation in forecasting that can lead to bad decisions. Mathematical figures should not overshadow human behavior especially the dynamics of consumer behavior. If a company cannot answer a marketing question using its Internal Reporting System, Marketing Intelligence and Marketing Models, the last resort is Marketing Research. Unlike Marketing Intelligence which is less specific in its purposes and conducted by a manager, Marketing Research is more specific in its purposes and is conducted by marketing researchers. It can be used to hear customers' voice in regards with their wants, preferences and behavior so as allow marketing manager make adequate decisions.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of South Central Los Angeles, course: Marketing Management, language: English, abstract: Marketing Information Systems support marketing management in strategic, control and operational decision-making. A Marketing Information System has four main components: Internal Reporting System, Marketing Research Systems, Intelligence Systems and Marketing Models. An organization should have an Internal Reporting System that allows it to gather information on its daily operations in order to find out customers' patterns to pinpoint their wants, preferences and behavior. Marketing Intelligence implies regularly collecting information so as to get to know what is going on in the economic and business environment. It can be used within the scope of ethics and legality to know consumers' thinking and perception about the company and its products or services. Marketing Models help in interpreting information to support decision making but caution is needed so as to avoid overestimation or underestimation in forecasting that can lead to bad decisions. Mathematical figures should not overshadow human behavior especially the dynamics of consumer behavior. If a company cannot answer a marketing question using its Internal Reporting System, Marketing Intelligence and Marketing Models, the last resort is Marketing Research. Unlike Marketing Intelligence which is less specific in its purposes and conducted by a manager, Marketing Research is more specific in its purposes and is conducted by marketing researchers. It can be used to hear customers' voice in regards with their wants, preferences and behavior so as allow marketing manager make adequate decisions.

More books from GRIN Publishing

Cover of the book Environmental issues. Tourism in Kenya by Jules Miller
Cover of the book Death and the End of Time in Beckett's Endgame and Ionesco's Exit the King by Jules Miller
Cover of the book Die Duldung nach § 60a AufenthG by Jules Miller
Cover of the book Dewey versus Illich: Alternative Educational Utopias. by Jules Miller
Cover of the book Seedling Growth Performance of Cassia fistula (Linn.) Using Climate Change Scenarios for Bangladesh by Jules Miller
Cover of the book 'European Integration since 1945 has contributed to saving rather than undermining the European nation state' - A discussion by Jules Miller
Cover of the book Global Governance and the United Nations by Jules Miller
Cover of the book Porter's Value Chain and the REA Analysis as an Accounting Information System by Jules Miller
Cover of the book 'Making a change?!' - Between Grassroots and Commercialisation in Contemporary American Rap Music by Jules Miller
Cover of the book Zadie Smith's 'White Teeth' - Irie as an example for 2nd generation immigrants' desperate search for their place in a multicultural society by Jules Miller
Cover of the book Treatment of Class in 'A Fringe of Leaves' and 'The Conversations at Curlow Creek' by Jules Miller
Cover of the book Functioning like a clockwork - musicality in 'A Clockwork Orange' by Jules Miller
Cover of the book Classical Social Contract Theory by Jules Miller
Cover of the book Killing in self-defence by Jules Miller
Cover of the book The European social dialogue on sectoral level: transport by Jules Miller
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy