Marketing Island Destinations

Business & Finance, Marketing & Sales, Industrial
Cover of the book Marketing Island Destinations by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781136444975
Publisher: Taylor and Francis Publication: October 13, 2010
Imprint: Routledge Language: English
Author:
ISBN: 9781136444975
Publisher: Taylor and Francis
Publication: October 13, 2010
Imprint: Routledge
Language: English

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world’s leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world’s leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.

More books from Taylor and Francis

Cover of the book Social Work and Social Care by
Cover of the book Media Spectacle and the Crisis of Democracy by
Cover of the book Passionate Learners by
Cover of the book The Language of Television by
Cover of the book The Philosophy of Human Learning by
Cover of the book Stalin and Stalinism by
Cover of the book Knowledge, Culture And Power by
Cover of the book Essay Collections in International Relations by
Cover of the book Management Issues in China: Volume 2 by
Cover of the book Resistance to Multiculturalism by
Cover of the book The Caspian by
Cover of the book Culturally Responsive Mathematics Education by
Cover of the book China on Video by
Cover of the book Teaching Critical Thinking by
Cover of the book Technology and the Politics of Instruction by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy