Marketing Logistics

Business & Finance, Marketing & Sales
Cover of the book Marketing Logistics by Martin Christopher, Helen Peck, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Martin Christopher, Helen Peck ISBN: 9781136379734
Publisher: Taylor and Francis Publication: May 4, 2012
Imprint: Routledge Language: English
Author: Martin Christopher, Helen Peck
ISBN: 9781136379734
Publisher: Taylor and Francis
Publication: May 4, 2012
Imprint: Routledge
Language: English

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.

As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.

This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.

As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.

This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

More books from Taylor and Francis

Cover of the book Perspectives on Palliative and End-of-Life Care by Martin Christopher, Helen Peck
Cover of the book Forgiveness And Abuse: Jewish And Christian Reflections by Martin Christopher, Helen Peck
Cover of the book Cassirer and Langer on Myth by Martin Christopher, Helen Peck
Cover of the book Thinking Critically About Critical Thinking by Martin Christopher, Helen Peck
Cover of the book An Introduction to European Intergovernmental Organizations by Martin Christopher, Helen Peck
Cover of the book The Ad-Makers by Martin Christopher, Helen Peck
Cover of the book Globalization, Employment and the Workplace by Martin Christopher, Helen Peck
Cover of the book Interlibrary Loan and Document Delivery by Martin Christopher, Helen Peck
Cover of the book The Course of Mexican Music by Martin Christopher, Helen Peck
Cover of the book Ballroom Dancing by Martin Christopher, Helen Peck
Cover of the book Who's Who in the Greek World by Martin Christopher, Helen Peck
Cover of the book The Great Ideas of Clinical Science by Martin Christopher, Helen Peck
Cover of the book The Development of the Chinese Legal System by Martin Christopher, Helen Peck
Cover of the book Wonder-Full Education by Martin Christopher, Helen Peck
Cover of the book Neurobehavioural Disability and Social Handicap Following Traumatic Brain Injury by Martin Christopher, Helen Peck
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy