Marketing, Morality and the Natural Environment

Business & Finance, Marketing & Sales
Cover of the book Marketing, Morality and the Natural Environment by Andrew Crane, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Andrew Crane ISBN: 9781134612741
Publisher: Taylor and Francis Publication: January 4, 2002
Imprint: Routledge Language: English
Author: Andrew Crane
ISBN: 9781134612741
Publisher: Taylor and Francis
Publication: January 4, 2002
Imprint: Routledge
Language: English

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

More books from Taylor and Francis

Cover of the book Ethno-ornithology by Andrew Crane
Cover of the book Urban Problems in Western Europe by Andrew Crane
Cover of the book Narratives of the Voyages of Pedro Sarmiento de Gambóa to the Straits of Magellan by Andrew Crane
Cover of the book Shame and Glory of the Intellectuals by Andrew Crane
Cover of the book Uyghur Conceptions of Family and Society by Andrew Crane
Cover of the book Jumpstart! ICT by Andrew Crane
Cover of the book Religious Fundamentalism and Political Extremism by Andrew Crane
Cover of the book Life as Theater by Andrew Crane
Cover of the book British Cost Accounting 1887-1952 (RLE Accounting) by Andrew Crane
Cover of the book Shakespeare, Caravaggio, and the Indistinct Regard by Andrew Crane
Cover of the book English Pronunciation Models in a Globalized World by Andrew Crane
Cover of the book Phenomenology of Thinking by Andrew Crane
Cover of the book Political Representation by Andrew Crane
Cover of the book Battles Over Free Trade, Volume 1 by Andrew Crane
Cover of the book Community Research in Environmental Health by Andrew Crane
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy