Marketing Planning Guide

Business & Finance, Marketing & Sales, Public Relations
Cover of the book Marketing Planning Guide by Bruce Wrenn, Phylis M Mansfield, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Bruce Wrenn, Phylis M Mansfield ISBN: 9781317718277
Publisher: Taylor and Francis Publication: July 16, 2014
Imprint: Routledge Language: English
Author: Bruce Wrenn, Phylis M Mansfield
ISBN: 9781317718277
Publisher: Taylor and Francis
Publication: July 16, 2014
Imprint: Routledge
Language: English

THE CLASSIC guide to develop a marketing plan-completely updated!

The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan-once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers.

This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to:

  • analyze the market, consumers, the competition, and opportunities

  • develop strategy and marketing objectives

  • make product, place, promotional, and price decisions

  • realize the financial impact of marketing strategies

  • implement, audit, and control your marketing plan

And now the Marketing Planning Guide, Third Edition is updated to include:

  • extensive information on Internet marketing

  • new examples illustrating the process

  • a complete sample marketing plan

  • end of chapter worksheets providing step-by-step instructions

  • Internet data sources

This is the definitive book for marketing professionals who want to use a “hands on” approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

THE CLASSIC guide to develop a marketing plan-completely updated!

The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan-once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers.

This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to:

And now the Marketing Planning Guide, Third Edition is updated to include:

This is the definitive book for marketing professionals who want to use a “hands on” approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.

More books from Taylor and Francis

Cover of the book Jihad in Paradise: Islam and Politics in Southeast Asia by Bruce Wrenn, Phylis M Mansfield
Cover of the book Part II - Early English Stages 1576-1600 by Bruce Wrenn, Phylis M Mansfield
Cover of the book Essays on Social Psychology by Bruce Wrenn, Phylis M Mansfield
Cover of the book One Minute Plays by Bruce Wrenn, Phylis M Mansfield
Cover of the book Essentials of Business Research Methods by Bruce Wrenn, Phylis M Mansfield
Cover of the book Unity and Development in Plato's Metaphysics (RLE: Plato) by Bruce Wrenn, Phylis M Mansfield
Cover of the book Kayapó Ethnoecology and Culture by Bruce Wrenn, Phylis M Mansfield
Cover of the book Paraphernalia! Victorian Objects by Bruce Wrenn, Phylis M Mansfield
Cover of the book Feminist Geopolitics by Bruce Wrenn, Phylis M Mansfield
Cover of the book The Voice of the Child by Bruce Wrenn, Phylis M Mansfield
Cover of the book Experiencing 'Flow' in Jazz Performance by Bruce Wrenn, Phylis M Mansfield
Cover of the book Indian Transnationalism Online by Bruce Wrenn, Phylis M Mansfield
Cover of the book Sustainability in European Environmental Policy by Bruce Wrenn, Phylis M Mansfield
Cover of the book A Crisis of Waste? by Bruce Wrenn, Phylis M Mansfield
Cover of the book Warmth Of The Welcome by Bruce Wrenn, Phylis M Mansfield
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy