Marketing Research for Non-profit, Community and Creative Organizations

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Marketing Research for Non-profit, Community and Creative Organizations by Bonita Kolb, Taylor and Francis
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Author: Bonita Kolb ISBN: 9781136379598
Publisher: Taylor and Francis Publication: September 10, 2008
Imprint: Routledge Language: English
Author: Bonita Kolb
ISBN: 9781136379598
Publisher: Taylor and Francis
Publication: September 10, 2008
Imprint: Routledge
Language: English

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions.

Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies.

'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions.

Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies.

'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments.

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