Marketing the 21st Century Library

The Time Is Now

Nonfiction, Reference & Language, Language Arts, Library & Information Services, Business & Finance, Marketing & Sales
Cover of the book Marketing the 21st Century Library by Debra Lucas-Alfieri, Elsevier Science
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Debra Lucas-Alfieri ISBN: 9781780634548
Publisher: Elsevier Science Publication: May 14, 2015
Imprint: Chandos Publishing Language: English
Author: Debra Lucas-Alfieri
ISBN: 9781780634548
Publisher: Elsevier Science
Publication: May 14, 2015
Imprint: Chandos Publishing
Language: English

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings.

  • Includes web extras, tables, problem and solution exercises
  • Contains extensive references to real-world examples of good practice
  • Details practical examples and case summaries from leading libraries
  • Explores the importance of marketing and promoting academic libraries
  • Provides resources for readers to help create marketing plans
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings.

More books from Elsevier Science

Cover of the book Elements of Structures and Defects of Crystalline Materials by Debra Lucas-Alfieri
Cover of the book Advances in Heterocyclic Chemistry by Debra Lucas-Alfieri
Cover of the book Managing Wine Quality by Debra Lucas-Alfieri
Cover of the book The Cytokine Factsbook and Webfacts by Debra Lucas-Alfieri
Cover of the book Optical Fiber Telecommunications IIIA by Debra Lucas-Alfieri
Cover of the book Neurovirology by Debra Lucas-Alfieri
Cover of the book Irradiation Embrittlement of Reactor Pressure Vessels (RPVs) in Nuclear Power Plants by Debra Lucas-Alfieri
Cover of the book Extended Finite Element Method by Debra Lucas-Alfieri
Cover of the book Superconductors in the Power Grid by Debra Lucas-Alfieri
Cover of the book Internet Gaming Disorder by Debra Lucas-Alfieri
Cover of the book Chemometrics in Spectroscopy by Debra Lucas-Alfieri
Cover of the book Marine Applications of Advanced Fibre-reinforced Composites by Debra Lucas-Alfieri
Cover of the book Hyperspectral Imaging for Food Quality Analysis and Control by Debra Lucas-Alfieri
Cover of the book Adsorption, Ion Exchange and Catalysis by Debra Lucas-Alfieri
Cover of the book Uncommon Paths in Quantum Physics by Debra Lucas-Alfieri
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy