Marketing Your Small Business For Dummies

Business & Finance
Cover of the book Marketing Your Small Business For Dummies by Carolyn Tate, Wiley
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Author: Carolyn Tate ISBN: 9781742469959
Publisher: Wiley Publication: July 13, 2010
Imprint: For Dummies Language: English
Author: Carolyn Tate
ISBN: 9781742469959
Publisher: Wiley
Publication: July 13, 2010
Imprint: For Dummies
Language: English

Created especially for the Australian customer!

Attract customers and ensure the ongoing success of your small business with this no-nonsense guide

Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.

  • Know your target market — identify your ideal customers, and what, how and why they buy
  • Develop business and marketing plans — learn how to create them and why they're so important
  • Build effective databases — develop a database that creates business for you, without the headaches
  • Solidify your branding — create a unique brand and keep it fresh and exciting
  • Understand the power of advertising — assess if it's right for your business and how to pick the right strategies
  • Master publicity — get your business in the media with the right message
  • Implement relationship marketing — develop and maintain networks to create new opportunities
  • Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Created especially for the Australian customer!

Attract customers and ensure the ongoing success of your small business with this no-nonsense guide

Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.

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