Mastering e-Business

Business & Finance, Industries & Professions, Information Management, Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book Mastering e-Business by Paul Grefen, Taylor and Francis
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Author: Paul Grefen ISBN: 9781136953156
Publisher: Taylor and Francis Publication: July 2, 2010
Imprint: Routledge Language: English
Author: Paul Grefen
ISBN: 9781136953156
Publisher: Taylor and Francis
Publication: July 2, 2010
Imprint: Routledge
Language: English

e-Business – business collaborations enabled through information and communication technologies – is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.

 

Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating:

 

  • Business – focuses on why a specific e-Business scenario exists and how an organization can profit from it
  • Organization – analyzes how organizations and their processes are structured to achieve strategic goals
  • Architecture – explains the high level design of advanced information systems to describe how e-Business functions
  • Technology – examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT

 

Mastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

e-Business – business collaborations enabled through information and communication technologies – is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.

 

Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating:

 

 

Mastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.

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