Measure What Matters

Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships

Business & Finance, Marketing & Sales, Customer Service
Cover of the book Measure What Matters by Katie Delahaye Paine, Wiley
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Author: Katie Delahaye Paine ISBN: 9781118016329
Publisher: Wiley Publication: February 14, 2011
Imprint: Wiley Language: English
Author: Katie Delahaye Paine
ISBN: 9781118016329
Publisher: Wiley
Publication: February 14, 2011
Imprint: Wiley
Language: English

In an online and social media world, measurement is the key to success

If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.

Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.

  • Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around
  • Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences
  • Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate

Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In an online and social media world, measurement is the key to success

If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.

Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.

Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

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