Media Edge

Media Logic and Social Reality

Nonfiction, Reference & Language, Language Arts, Communication, Journalism, Entertainment, Performing Arts, Television
Cover of the book Media Edge by David L. Altheide, Peter Lang
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David L. Altheide ISBN: 9781454195160
Publisher: Peter Lang Publication: September 1, 2014
Imprint: Peter Lang Inc., International Academic Publishers Language: English
Author: David L. Altheide
ISBN: 9781454195160
Publisher: Peter Lang
Publication: September 1, 2014
Imprint: Peter Lang Inc., International Academic Publishers
Language: English

This book challenges social science to address the most important social change since the industrial revolution: the mediated communication order. More of our everyday lives and social institutions reflect the compelling media logic that resonates through conversation, interaction, marketing, as well as social programs, issues and foreign policy. We are beyond the time when people take into account media matters; rather, media matters are now incorporated as a kind of social form in routine and extraordinary activities. This thesis was first laid out in ‘Media Logic’, co-authored with Robert P. Snow in 1979.
Thirty-five years on, Altheide discusses his recent thinking about how media logic and mediation is a basic element in constructing social reality.
From the internet to the NSA, he shows how media logic has transformed audiences into personal networks guided by social media. He argues that we have reached the media edge as social media have all but eviscerated the audience as a significant factor in the communication equation; mediated communication is increasingly about media performances and individual selection to promote identity.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book challenges social science to address the most important social change since the industrial revolution: the mediated communication order. More of our everyday lives and social institutions reflect the compelling media logic that resonates through conversation, interaction, marketing, as well as social programs, issues and foreign policy. We are beyond the time when people take into account media matters; rather, media matters are now incorporated as a kind of social form in routine and extraordinary activities. This thesis was first laid out in ‘Media Logic’, co-authored with Robert P. Snow in 1979.
Thirty-five years on, Altheide discusses his recent thinking about how media logic and mediation is a basic element in constructing social reality.
From the internet to the NSA, he shows how media logic has transformed audiences into personal networks guided by social media. He argues that we have reached the media edge as social media have all but eviscerated the audience as a significant factor in the communication equation; mediated communication is increasingly about media performances and individual selection to promote identity.

More books from Peter Lang

Cover of the book The Digital University by David L. Altheide
Cover of the book Loneliness and Solitude in Education by David L. Altheide
Cover of the book Aktualitaet der Metapher by David L. Altheide
Cover of the book Deutschland im Staatenverbund by David L. Altheide
Cover of the book Wissen, Medium und Geschlecht by David L. Altheide
Cover of the book Andreas Dresen by David L. Altheide
Cover of the book Die Begrenzung von Managergehaeltern unter besonderer Beruecksichtigung der Instituts-Verguetungsverordnung by David L. Altheide
Cover of the book Parlons vin ! / Sprechen wir ueber Wein! by David L. Altheide
Cover of the book The Identity of Metaphor The Metaphor of Identity by David L. Altheide
Cover of the book Construção de Identidade(s) by David L. Altheide
Cover of the book Attitudes to Standard British English and Standard Polish by David L. Altheide
Cover of the book The Church as Hermeneutical Community and the Place of Embodied Faith in Joseph Ratzinger and Lewis S. Mudge by David L. Altheide
Cover of the book Developing and Assessing Academic and Professional Writing Skills by David L. Altheide
Cover of the book Uncovering Black Heroes by David L. Altheide
Cover of the book Traducción e industrias culturales by David L. Altheide
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy