Media Effects

Nonfiction, Reference & Language, Language Arts, Communication, Reference
Cover of the book Media Effects by Dr. W. James Potter, SAGE Publications
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Author: Dr. W. James Potter ISBN: 9781452289755
Publisher: SAGE Publications Publication: January 3, 2012
Imprint: SAGE Publications, Inc Language: English
Author: Dr. W. James Potter
ISBN: 9781452289755
Publisher: SAGE Publications
Publication: January 3, 2012
Imprint: SAGE Publications, Inc
Language: English

Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social structures and institutions. Throughout the book, Potter encourages students to analyze their own experiences tby searching for evidence of these effects in their own lives, making the content meaningful.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social structures and institutions. Throughout the book, Potter encourages students to analyze their own experiences tby searching for evidence of these effects in their own lives, making the content meaningful.

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