Mission-Based Marketing

Positioning Your Not-for-Profit in an Increasingly Competitive World

Business & Finance, Industries & Professions, Nonprofit Organizations & Charities
Cover of the book Mission-Based Marketing by Peter C. Brinckerhoff, Wiley
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Author: Peter C. Brinckerhoff ISBN: 9780470889862
Publisher: Wiley Publication: August 13, 2010
Imprint: Wiley Language: English
Author: Peter C. Brinckerhoff
ISBN: 9780470889862
Publisher: Wiley
Publication: August 13, 2010
Imprint: Wiley
Language: English

A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing

Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.

  • Includes new material on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising
  • Goes beyond the hows and whys to include lots of hands-on advice and real-world examples
  • Other titles by Brinckerhoff: Mission-Based Management: Leading Your Not-for-Profit In the 21st Century, Faith-Based Management: Leading Organizations That Are Based on More than Just Mission, and Social Entrepreneurship: The Art of Mission-Based Venture Development

Filled with new material, this book appraises the trends that have dramatically affected the not-for-profit sector in the past several years, and explains how an organization can shape this shifting landscape to its ultimate benefit.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing

Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.

Filled with new material, this book appraises the trends that have dramatically affected the not-for-profit sector in the past several years, and explains how an organization can shape this shifting landscape to its ultimate benefit.

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