Nescafé. A Marketing analysis

Business & Finance, Marketing & Sales
Cover of the book Nescafé. A Marketing analysis by Kelvin Cherry, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kelvin Cherry ISBN: 9783656634362
Publisher: GRIN Verlag Publication: April 10, 2014
Imprint: GRIN Verlag Language: English
Author: Kelvin Cherry
ISBN: 9783656634362
Publisher: GRIN Verlag
Publication: April 10, 2014
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, The University of Liverpool, language: English, abstract: Nescafe, being a product of a famous brand nestle have been successful in capturing a high market share of instant coffee. The word Nescafe is actually the portmanteau of two words that are 'Nestle' and 'café'. Max Mergenthaler along with his team members had worked hard for almost seven years to make coffee powder. On April 1, 1930 for the first time in Switzerland, they succeeded. It was launched in the United States with a brand name known as Taster's Choice Nescafe. However, the brand name was once again changed and was then known as Nescafe Taster Choice. Marketing structure Marketing strategy Nestle is one of those products that is considered to be people and brand oriented rather than being system oriented. Their marketing strategy is designed in a way that gives importance to the needs and lifestyles of their consumers. The product is of high quality they also try to improve their pricing strategy and distribution networks. Along with all these priorities they are able to generate annual profits (Wentzand Newbery, 2010).

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, The University of Liverpool, language: English, abstract: Nescafe, being a product of a famous brand nestle have been successful in capturing a high market share of instant coffee. The word Nescafe is actually the portmanteau of two words that are 'Nestle' and 'café'. Max Mergenthaler along with his team members had worked hard for almost seven years to make coffee powder. On April 1, 1930 for the first time in Switzerland, they succeeded. It was launched in the United States with a brand name known as Taster's Choice Nescafe. However, the brand name was once again changed and was then known as Nescafe Taster Choice. Marketing structure Marketing strategy Nestle is one of those products that is considered to be people and brand oriented rather than being system oriented. Their marketing strategy is designed in a way that gives importance to the needs and lifestyles of their consumers. The product is of high quality they also try to improve their pricing strategy and distribution networks. Along with all these priorities they are able to generate annual profits (Wentzand Newbery, 2010).

More books from GRIN Verlag

Cover of the book Maria Montessori by Kelvin Cherry
Cover of the book Anbringen eines F-Steckers (Unterweisung Elektroinstallateur / -in) by Kelvin Cherry
Cover of the book Die Wasserversorgung in Kalifornien - Entwicklung, Probleme und Perspektiven by Kelvin Cherry
Cover of the book Bellum Sertorianum und Bellum Spartacium in den Historien Sallusts by Kelvin Cherry
Cover of the book Welche Chancen gibt es, Unternehmensethik in ein Unternehmen zu implementieren? by Kelvin Cherry
Cover of the book Das pädagogische Gespräch by Kelvin Cherry
Cover of the book Gibt es eine Transformation der Machtverhältnisse im Bereich ökonomischer Eliten? by Kelvin Cherry
Cover of the book Die rechtliche Situation Bergkarabachs. Möglichkeiten eines Krisenmanagements by Kelvin Cherry
Cover of the book Weichen Faktoren. Die Signifikanz der Mitarbeiter für die Qualität von Dienstleistungen by Kelvin Cherry
Cover of the book Risikomanagement in KMU by Kelvin Cherry
Cover of the book Forschungsprojekt zu 20 Jahren deutscher Einheit by Kelvin Cherry
Cover of the book Fraud Accounting. Betrugsversuche in der Rechnungslegung by Kelvin Cherry
Cover of the book Auslandsberichterstattung: 'Das Eigene und das Fremde' by Kelvin Cherry
Cover of the book Konstruktivistische Theorien als Hintergrund pädagogischer Praxis by Kelvin Cherry
Cover of the book Burnout in the nursing profession - a danger (not) to be taken seriously? by Kelvin Cherry
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy