Netnography

Redefined

Nonfiction, Reference & Language, Reference, Research, Social & Cultural Studies, Social Science
Cover of the book Netnography by Dr. Robert Kozinets, SAGE Publications
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Author: Dr. Robert Kozinets ISBN: 9781473927025
Publisher: SAGE Publications Publication: June 18, 2015
Imprint: SAGE Publications Ltd Language: English
Author: Dr. Robert Kozinets
ISBN: 9781473927025
Publisher: SAGE Publications
Publication: June 18, 2015
Imprint: SAGE Publications Ltd
Language: English

Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography.

With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sexuality, addiction research, gaming studies, and nursing, and multiple examples from the worlds of Facebook, Twitter, LinkedIn, and other social media sites.

Like its predecessor, Netnography: Redefined includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus. 

*Netnography: Redefined *presents readers with up-to-date guidelines for the most fully realized and distinctive form of online ethnographic research yet developed. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography.

With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sexuality, addiction research, gaming studies, and nursing, and multiple examples from the worlds of Facebook, Twitter, LinkedIn, and other social media sites.

Like its predecessor, Netnography: Redefined includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus. 

*Netnography: Redefined *presents readers with up-to-date guidelines for the most fully realized and distinctive form of online ethnographic research yet developed. 

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