New Enterprises (Routledge Revivals)

A Start-Up Case Book

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book New Enterprises (Routledge Revivals) by Sue Birley, Taylor and Francis
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Author: Sue Birley ISBN: 9781134464685
Publisher: Taylor and Francis Publication: September 13, 2013
Imprint: Routledge Language: English
Author: Sue Birley
ISBN: 9781134464685
Publisher: Taylor and Francis
Publication: September 13, 2013
Imprint: Routledge
Language: English

A constant growth of new small firms is an important part of a healthy economy, yet little is known about the factors which determine success or failure in a small business. Success is concerned not only with the development of a product and its market but, more importantly, with the individual behind it. There are very few completely new ideas or products to guarantee success; therefore, the person seeking to start their own business must assemble customers and resources themselves before they start trading. The cases outlined here are all based on actual experience, and explore the issues and problems facing would-be entrepreneurs. They offer step-by-step advice on the processes involved in starting a small business and demonstrate the wide range of business opportunities available. First published in 1982, this is a detailed and practical guide, particularly applicable to those who find the idea of establishing a small business of their own appealing.

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A constant growth of new small firms is an important part of a healthy economy, yet little is known about the factors which determine success or failure in a small business. Success is concerned not only with the development of a product and its market but, more importantly, with the individual behind it. There are very few completely new ideas or products to guarantee success; therefore, the person seeking to start their own business must assemble customers and resources themselves before they start trading. The cases outlined here are all based on actual experience, and explore the issues and problems facing would-be entrepreneurs. They offer step-by-step advice on the processes involved in starting a small business and demonstrate the wide range of business opportunities available. First published in 1982, this is a detailed and practical guide, particularly applicable to those who find the idea of establishing a small business of their own appealing.

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