On Message

How a Compelling Narrative Will Make Your Organization Succeed

Business & Finance, Marketing & Sales
Cover of the book On Message by Zach Friend, Turner Publishing Company
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Zach Friend ISBN: 9781620453735
Publisher: Turner Publishing Company Publication: September 17, 2013
Imprint: Turner Language: English
Author: Zach Friend
ISBN: 9781620453735
Publisher: Turner Publishing Company
Publication: September 17, 2013
Imprint: Turner
Language: English

In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a “narrative.” But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed.

On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication.

Drawing on Zach Friend’s own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, On Message provides a simple process for applying the powerful principles behind crafting a narrative, ultimately paving the path to success. Specifically, readers will:

-Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative;
-Master the mindset needed to become a better communicator and make a forceful impact on their audience and clients;
-Stop wasting time and energy gathering unnecessary facts and data that don’t advance their message; and
-Get results faster by using narrative as a productive tool that will fuel success.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a “narrative.” But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed.

On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication.

Drawing on Zach Friend’s own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, On Message provides a simple process for applying the powerful principles behind crafting a narrative, ultimately paving the path to success. Specifically, readers will:

-Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative;
-Master the mindset needed to become a better communicator and make a forceful impact on their audience and clients;
-Stop wasting time and energy gathering unnecessary facts and data that don’t advance their message; and
-Get results faster by using narrative as a productive tool that will fuel success.

More books from Turner Publishing Company

Cover of the book Audubon by Zach Friend
Cover of the book Androgen Disorders in Women by Zach Friend
Cover of the book Iguana by Zach Friend
Cover of the book Historic Photos of Harry S. Truman by Zach Friend
Cover of the book Caesar's Legion by Zach Friend
Cover of the book Understanding Pregnancy and Childbirth by Zach Friend
Cover of the book Where Does God Live? by Zach Friend
Cover of the book In Peace and War by Zach Friend
Cover of the book Unrestricted Warfare by Zach Friend
Cover of the book The Koi by Zach Friend
Cover of the book The Howell Book of Dogs by Zach Friend
Cover of the book Historic Photos of Dwight D. Eisenhower by Zach Friend
Cover of the book Voices From Genesis by Zach Friend
Cover of the book Stop Aging, Start Training by Zach Friend
Cover of the book Meaning & Mitzvah by Zach Friend
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy