On the Origin of Products

The Evolution of Product Innovation and Design

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book On the Origin of Products by Arthur O. Eger, Huub Ehlhardt, Cambridge University Press
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Author: Arthur O. Eger, Huub Ehlhardt ISBN: 9781316947302
Publisher: Cambridge University Press Publication: February 15, 2018
Imprint: Cambridge University Press Language: English
Author: Arthur O. Eger, Huub Ehlhardt
ISBN: 9781316947302
Publisher: Cambridge University Press
Publication: February 15, 2018
Imprint: Cambridge University Press
Language: English

In this new work, Arthur O. Eger and Huub Ehlhardt present a 'Theory of Product Evolution'. They challenge the popular notion that we owe the availability of products solely to genius inventors. Instead, they present arguments that show that a process of variation, selection, and accumulation of 'know-how' (to make) and 'know-what' (function to realize) provide an explanation for the emergence of new types of products and their subsequent development into families of advanced versions. This theory employs a product evolution diagram as an analytical framework to reconstruct the development history of a product family and picture it as a graphical narrative. The authors describe the relevant literature and case studies to place their theory in context. The 'Product Phases Theory' is used to create predictions on the most likely next step in the evolution of a product, offering practical tools for those involved in new product development.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this new work, Arthur O. Eger and Huub Ehlhardt present a 'Theory of Product Evolution'. They challenge the popular notion that we owe the availability of products solely to genius inventors. Instead, they present arguments that show that a process of variation, selection, and accumulation of 'know-how' (to make) and 'know-what' (function to realize) provide an explanation for the emergence of new types of products and their subsequent development into families of advanced versions. This theory employs a product evolution diagram as an analytical framework to reconstruct the development history of a product family and picture it as a graphical narrative. The authors describe the relevant literature and case studies to place their theory in context. The 'Product Phases Theory' is used to create predictions on the most likely next step in the evolution of a product, offering practical tools for those involved in new product development.

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