Online advertising as transnational communication

How do people use Internet-mediated transnational communication?

Nonfiction, Computers, Application Software, Multimedia
Cover of the book Online advertising as transnational communication by Sebastian Plappert, GRIN Publishing
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Author: Sebastian Plappert ISBN: 9783640664672
Publisher: GRIN Publishing Publication: July 19, 2010
Imprint: GRIN Publishing Language: English
Author: Sebastian Plappert
ISBN: 9783640664672
Publisher: GRIN Publishing
Publication: July 19, 2010
Imprint: GRIN Publishing
Language: English

Essay from the year 2007 in the subject Communications - Multimedia, Internet, New Technologies, grade: C, Macquarie University, course: ICOM 817 Transnational Communication, language: English, abstract: Emanating from the advertising industry's perspective, this papaer will examine the role of internet users as consumers. After briefly considering the effects of globalisation on advertising, the paper will describe the most prominent methods of online advertising, before exploring the applied concept of addressing users as consumers in the World Wide Web.

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Essay from the year 2007 in the subject Communications - Multimedia, Internet, New Technologies, grade: C, Macquarie University, course: ICOM 817 Transnational Communication, language: English, abstract: Emanating from the advertising industry's perspective, this papaer will examine the role of internet users as consumers. After briefly considering the effects of globalisation on advertising, the paper will describe the most prominent methods of online advertising, before exploring the applied concept of addressing users as consumers in the World Wide Web.

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