Pharmaceutical Lifecycle Management

Making the Most of Each and Every Brand

Nonfiction, Health & Well Being, Medical, Medical Science, Pharmacology
Cover of the book Pharmaceutical Lifecycle Management by Tony Ellery, Neal Hansen, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Tony Ellery, Neal Hansen ISBN: 9781118265895
Publisher: Wiley Publication: April 16, 2012
Imprint: Wiley Language: English
Author: Tony Ellery, Neal Hansen
ISBN: 9781118265895
Publisher: Wiley
Publication: April 16, 2012
Imprint: Wiley
Language: English

A comprehensive guide to optimizing the lifecycle management of pharmaceutical brands

The mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products. Demonstrating how different measures can be combined to create winning strategies, Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand explores this increasingly important field to help readers understand what they can—and must—do to get the most out of their brands.

Offering a truly immersive introduction to LCM options for pharmaceuticals, the book incorporates numerous real-life case studies that demonstrate successful and failed lifecycle management initiatives, explaining the key takeaway of each example. Filled with practical information on the process of actually writing and presenting an LCM plan, as well as how to link corporate, portfolio, and individual brand strategies, the book also offers a look ahead to predict which LCM strategies will continue to be effective in the future.

While the development of new drugs designed to address unmet patient needs remains the single most important goal of any pharmaceutical company, effective LCM is invaluable for getting the greatest possible value from existing brands. Pharmaceutical Lifecycle Management walks you through the process step by step, making it indispensable reading for pharmaceutical executives and managers, as well as anyone working in the fields of drug research, development, and regulation.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A comprehensive guide to optimizing the lifecycle management of pharmaceutical brands

The mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products. Demonstrating how different measures can be combined to create winning strategies, Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand explores this increasingly important field to help readers understand what they can—and must—do to get the most out of their brands.

Offering a truly immersive introduction to LCM options for pharmaceuticals, the book incorporates numerous real-life case studies that demonstrate successful and failed lifecycle management initiatives, explaining the key takeaway of each example. Filled with practical information on the process of actually writing and presenting an LCM plan, as well as how to link corporate, portfolio, and individual brand strategies, the book also offers a look ahead to predict which LCM strategies will continue to be effective in the future.

While the development of new drugs designed to address unmet patient needs remains the single most important goal of any pharmaceutical company, effective LCM is invaluable for getting the greatest possible value from existing brands. Pharmaceutical Lifecycle Management walks you through the process step by step, making it indispensable reading for pharmaceutical executives and managers, as well as anyone working in the fields of drug research, development, and regulation.

More books from Wiley

Cover of the book The Philosophical Discourse of Modernity by Tony Ellery, Neal Hansen
Cover of the book Preparative Chromatography for Separation of Proteins by Tony Ellery, Neal Hansen
Cover of the book Concept-Oriented Research and Development in Information Technology by Tony Ellery, Neal Hansen
Cover of the book Side Reactions in Organic Synthesis II by Tony Ellery, Neal Hansen
Cover of the book The Battle for Social Security by Tony Ellery, Neal Hansen
Cover of the book How to Develop Your Healthcare Career by Tony Ellery, Neal Hansen
Cover of the book Bulldogs For Dummies by Tony Ellery, Neal Hansen
Cover of the book Proteomics for Biological Discovery by Tony Ellery, Neal Hansen
Cover of the book Green Building and Remodeling For Dummies, Mini Edition by Tony Ellery, Neal Hansen
Cover of the book The Handbook of Student Affairs Administration by Tony Ellery, Neal Hansen
Cover of the book Investing 101 by Tony Ellery, Neal Hansen
Cover of the book Prostitution and Feminism by Tony Ellery, Neal Hansen
Cover of the book Canine Good Citizen Test In A Day For Dummies by Tony Ellery, Neal Hansen
Cover of the book Fruit and Vegetables by Tony Ellery, Neal Hansen
Cover of the book Implant Restorations by Tony Ellery, Neal Hansen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy