Playing with America's Doll

A Cultural Analysis of the American Girl Collection

Nonfiction, Social & Cultural Studies, Social Science, Gender Studies, Feminism & Feminist Theory
Cover of the book Playing with America's Doll by Emilie Zaslow, Palgrave Macmillan US
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Author: Emilie Zaslow ISBN: 9781137566492
Publisher: Palgrave Macmillan US Publication: August 14, 2017
Imprint: Palgrave Macmillan Language: English
Author: Emilie Zaslow
ISBN: 9781137566492
Publisher: Palgrave Macmillan US
Publication: August 14, 2017
Imprint: Palgrave Macmillan
Language: English

This critical account of the American Girl brand explores what its books and dolls communicate to girls about femininity, racial identity, ethnicity, and what it means to be an American. Emilie Zaslow begins by tracing the development of American Girl and situates the company’s growth and popularity in a social history of girl power media culture. She then weaves analyses of the collection’s narrative and material representations with qualitative research on mothers and girls. Examining the dolls with both a critical eye and a fan’s curiosity, Zaslow raises questions about the values espoused by this iconic American brand.

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This critical account of the American Girl brand explores what its books and dolls communicate to girls about femininity, racial identity, ethnicity, and what it means to be an American. Emilie Zaslow begins by tracing the development of American Girl and situates the company’s growth and popularity in a social history of girl power media culture. She then weaves analyses of the collection’s narrative and material representations with qualitative research on mothers and girls. Examining the dolls with both a critical eye and a fan’s curiosity, Zaslow raises questions about the values espoused by this iconic American brand.

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